Creating engaging social media posts for sharing content could drive adequate traffic to your site. Nonetheless, if you were including a lengthy and complicated link in every post that you share on your site, rest assured that you might be forfeiting engagement, shares, and clicks. Therefore, it would be in your best interest to look for a suitable tool to shorten your article. The short an article tool would enable you to make the most of the benefits offered by it along with generating maximum traffic to your site.
Numerous benefits have been associated with short a news tool to meet your specific needs. However, you should not be complacent with your choice of article shortening tool. It would be vital to learn the benefits of a URL shortener to assist acquire the desired results for your content marketing needs.
Understanding a URL shortener
It would be in your best interest to understand the term URL. Rest assured that it is an abbreviation for Uniform Resource Locator. It has also been known as a web address or a link. Rest assured that a URL shortener would be best described as a tool that would take your full-length web link and compresses the web address into a reduced URL. The tool would also help provide short articles without hampering the meaning and engagement of the article.
The increasing popularity of the tool
Rest assured that link shorteners have gained immense popularity worldwide. The tool has been providing to the specific needs of the people for a significant length of time. The tool would ensure that you do not have to worry about keeping the content engaging for the reader. Rest assured that the tool would help you keep the content engaging for the reader despite reducing the length. It caters to you with short news to be used on various platforms without using too much space.
It would be worth mentioning here that the tool gained huge popularity with the people using Twitter. You could make the most of the tool to shorten the length of your article to accommodate the limited tweet characters of the social network. It would not be wrong to suggest that you could tweet on the social network using a limited number of characters – 140. However, with the link and character count policies changing for Twitter, it enables the users to enjoy using up to 280 characters. However, the link would be counted as 23 characters. Nonetheless, compressing URLs tends to remain widely popular for content distribution across social networks along with other channels.