Email Deliverability: how not to get caught in a spam trap and stay on the “whitelist” of email services

Letters are created according to all the rules of current Internet marketing: expert in content, relevant to a particular group, offering beneficial information for the user. But they are constantly and confidently screened out by the mail service. And the reporting shows that the maximum where your letter reached is in the “Spam” folder. But do not despair, and even more so to abandon the electronic mailing list for users or potential customers. Everything is in fact correctable. You just need to know a few simple rules. Read more about what mistakes mailing list authors can make at https://reply.io/email-deliverability-best-practices-and-mistakes, where experts break down common mistakes in detail. And we will tell in detail about the most unobvious and very difficult for reflection variant of getting into “blacklists” – spam traps.

Don’t look for happiness where there’s none: buying addresses can end up in a spam list

The promiscuity of some marketers leads them to try to make life easier for themselves. This approach can also infect the owner of the business. Indeed – what is easier to buy addresses of potential buyers on the “black market” and make irrelevant mailing to these addresses. Yes, most recipients will reject the proposal. But someone will be interested. Isn’t that the result? 

In fact, everything is very unclear. And even fine-tuning chatbots and various unauthorized techniques to collect relevant addresses will lead to a complete collapse of the Internet mailing list. And here’s why.

Postal services have long since figured out such unscrupulous techniques. And they often saturate their domain segments with addresses that are spam traps. Having collected or used at least one address from this list for a mass mailing, the author of the letter gets “blacklisted”. And as a result, he or she blocks access to an electronic resource.

How not to fall into a spam trap: Three simple tips

First, don’t buy email lists and don’t use something like that in your work practices, because the number of such addresses is very significant. And robotic information collection systems very often take the bait. You can end up spending money to acquire completely useless information, and in addition – to block e-mail activity. 

Of course, it is possible to get caught on a “landmine” – a malcontent can pass on an address from such a list of spam traps. But there is a simple antidote against such action – double confirmation to send. After receiving the subscription information, you should make a second mailing confirmation request at the time you send the first email. Spam traps are fake addresses from which it is impossible to wait for such confirmation. Therefore, the problem is solved, and the author of the relevant newsletter will protect himself and his high-quality information and advertising product.