If there is, one thing that your business will always rely on is a loyal customer. Building lasting relationships with your clients, nonetheless, is far easier and less of a daunting task compared to bringing in a new one.
To build a new list of loyal customers, you need bold strategies that prioritize engagement and communication – and what better way to achieve this than using cross-channel platforms, from email to bulk SMS to push notifications and others?
Because of its mobile nativity and high open rates, Bulk SMS will work best as a start. You can utilize texts to send notifications, product updates, and delivery status, offer discounts, and target a specific customer for special treatment, allowing them to interact with your brand.
So, how do you build customer loyalty through SMS marketing? Here are some easy tips from different industries:
1. Planned Transactional Messages
Customers often need detailed information whenever convenient, especially when it is to do with transactions. Sending them SMS messages with this info is a sure way of them counting on you for updates.
Luckily, some providers allow you to integrate bulk SMS solutions into your systems, whether in trading stocks using local or foreign currencies or notifying your customers of withdrawals or deposits in their accounts.
Coupled with two-factor authentication, bulk SMS provides a reliable way for financial institutions to reach out to the intended client conveniently and every occasion. This is one way of encouraging your customers’ strategic and prompt engagement – and it does not go unnoticed.
2. Broaden Your Promotional Campaigns
Through bulk SMS marketing, you can extend the reach of your products and services by sending and enhancing promotional content, including quick sales, discounts, vacation events, to name a few.
You can use SMS to target new clients or personalize them to offer rewards to existing customers. Similarly, you can integrate them with other promotional campaigns to maximize reach, increase your visibility, and access better opportunities for interaction with the customer.
3. Allow for Enrollment through SMS
School financial bodies can ensure that students who have applied for enrollment do not have to queue in line and stay for days as they await confirmation. You can send them notifications or verification texts to ease the process through SMS.
Bulk SMS gives you the chance to ensure that once a student pays for enrollment; their data is collected, tracked, and reconciled effortlessly through an SMS API gateway.
There is a lot that can be done using SMS. The options are almost limitless, from sending key notifications to reminding patients of their appointments to ensuring two-factor authentication for financial processes.
Start Building Customer Loyalty
When used alone or utilized with other platforms, bulk SMS is an effective tool in your marketing strategy that helps you interact better with the customer, work towards a mutually beneficial relationship, and build loyalty.
Luckily, bulk SMS providers such as Celcom Africa has all the tools you need to create and send practical text messages and interact better with the customer – regardless of the sector in which you operate.
With the secure and improved bulk SMS platform, you can effectively design a strategy that will impress you and your customers. To learn how to get started, you can check out Celcom Africa’s SMS API gateway and give it a spin – it just could be the one thing you have been looking for all this time.